IPMG Announces the Integration of its Digital Marketing Platform Companies

Mon 03 October 2011

Australia’s largest privately-owned marketing services group brings Traction and Campaign Master platforms together under one business

Sydney, 4 October 2011 – IPMG, Australia’s largest privately-owned marketing services group, has today announced that its two digital marketing platforms, Traction and Campaign Master, will be managed under a single company, Traction Digital, servicing over 300 brands.

Traction Digital will offer a suite of fully serviced digital marketing platforms bringing together the data consulting and management expertise of Traction, with Campaign Master’s credentials in creative and professional services.  Clients will also benefit from an extended account management and support structure in Sydney, Melbourne and Brisbane.  

The company will be headed up by existing Traction Digital MD Damian Byrne, with the support of a combined senior management team headquartered in the IPMG Digital Village Campus at Alexandria. 

Benoit Droulez, Chief Strategy Officer of IPMG Digital said “Traction and Campaign Master are both leaders in fully serviced digital marketing solutions and together they will provide new and existing customers with a greater range of resources and expertise under the one roof.”

Traction is a relationship marketing platform that makes it easy to manage multi-channel campaigns and build brand advocacy through effective use of data.  Traction works with its clients to help them build data-rich user profiles.  By capturing information about user interaction, clients can develop advanced targeting capabilities to start intelligent one-to-one communications with their customers and prospects.

Campaign Master specialises in multi-channel digital messaging. Combining marketing and creative expertise with a best of breed technology, Campaign Master is a true digital partner that works locally and hand in hand with its clients to help achieve their overall marketing objectives.

About IPMG

IPMG is Australia’s largest privately owned marketing services group. Founded in 1887, IPMG is an integrated group of marketing services businesses with expertise in print, digital and communications. IPMG’s primary goals as a parent company are to further our businesses’ ability to deepen their expertise and expand on the competitive advantage that they bring to clients.  Ultimately, IPMG cultivates a passion for delivering outstanding results for our clients.

IPMG businesses include: Blackglass,  BlueCentral, Bolton Print, Campaign Master, Craft  Inprint, Digicon, eHound, Fivia, Hannanprint, Holler, Independent Digital Media, Inpack, Intech Australia, Offset Alpine Printing, PEP Central, MassMedia Studios, Max Australia, Sinnott Bros, Spectrum Communications, Traction and Viva9.

IPMG is ranked 92 in BRW’s 2011 Top 500 Private Companies list.

Further information about IPMG and its businesses is found at: www.ipmg.com.au