Holler Appoints New Creative Director from BMF

Thu 24 March 2011

Sydney, March 2011: Leading Digital Agency Holler Sydney, an IPMG company, today announced the appointment of Richard Morgan to the position of Creative Director.

Morgan joins Holler from BMF, where as Associate Creative Director has played a leading role in winning many of the agency's biggest awards over the past 6 years, helping it steer towards B&T's Agency of the Decade. Morgan said "I'm really excited about joining Holler. They have impressive clients including Lion Nathan, Pacific Brands and Unilever, all of whom value great creative thinking. I believe great ideas can live in many media channels, so we wont be restricting our thinking to any particular set of rules."

Mike Hill, Founder of Holler Sydney said "Richard's talent further expands Hollers capabilities and supports growth in our agency. Richard has extensive exerience not only in digital, but also big integrated and TV campaigns. His hire strengthens our plans to really bring more strategic and integrated thinking to digital.

"To me, it's about pushing beyond technology for its own sake. With emerging technologies and platforms, i think we'll see a gold-rush opportunity in the coming decade. The people who are best positioned to combine those platforms with good ideas, humour and storytelling are those with the chance of success" Morgan said.

Morgan has won awards at all the major shows including Gold, Silver and Bronze at Cannes, Silver at D&D, Golds at the One Show, British Television Awards, Caples, ECHO, London International, Silvers at Clio, 5 silvers and 8 bronzes at AWARD. He's sat on various award juries and lectured AFA AdSchool and AWARD School.

He began his copywriting career at The Edge Melbourne, followed by Publicis Mojo Sydney, then Abbott Mead Vickers - BBDO London, before joining BMF.

Morgan brings to Holler a diversity of industry experience, having worked on accounts including Dairy Farmers, Goodman Fielder, Lion Nathan, Meat & Livestock Association, P&O Cruises, IKEA, OPSM, British Telecom, Telstra, Toyota, Guinness, Mars, Coca Cola, Pfizer, Gillette, The Economist and more.

Morgan said "I can't wait to start working with Mike, Caitlin, and the team. We have big plans for Holler and i'm excited to be a part of it."