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Founded in 2007, Independent Digital Media (IDM) is a lifestyle media company dedicated to providing online information, products and services to targeted communities of interest.

Its mission as a new media company is to create highly engaged audiences online though premium content and services.

In niche content categories the internet provides an opportunity to move what was once a one-way dialogue with consumers, to a dynamic conversation within communities of like minded interest.

IDM set out to capitalise on this opportunity to connect, entertain, inform and inspire.

The company's current brands include homehound.com.au, a leading national real estate portal and primped.com.au, 'The go-to for the how-to in beauty' - Australia's first entirely online Web 2.0 destination dedicated to beauty.

It also features theknot.com.au, the local edition of the world’s number one wedding website and the leading source for bridal fashion advice and planning tools, and youngeryou.com.au, Australia’s most trusted anti-ageing and wellness website.

IDM offers marketers the opportunity to connect with highly engaged audiences through its websites through banner advertising, sponsorships, email marketing, creative campaign development, microsite and application builds.