MassMedia Studios Celebrates 10 Years
MassMedia Studios Celebrates 10 Years
June 16, 2010
The leading Australian interactive communications company MassMedia Studios, an IPMG company, this month celebrates 10 years in business.
Steve Fanale, MassMedia’s high profile Founder and CEO, said, “This is a proud milestone for the entire MassMedia team as well as for me. From humble beginnings, we’ve grown to become a leader on the world stage for relationship marketing through digital channels.”
“During our 10 years we’ve had a lot of fun developing our own brand and unique culture while working with some of the world’s most exciting and innovative brands.”
Since throwing open its doors in 2000 – as the dotcom boom was going bust – MassMedia took its chance, quickly growing from two staff based at home to offices in Sydney and London, from where it services clients in 23 countries across four continents. The company is now recognised as an Australian leader in the provision of digital and interactive services, expanding its team to over 50 employees and producing multiple award-winning campaigns for global brands including Unilever, Cadbury, Audi, Vue Entertainment and Adobe.
In 2003 MassMedia developed and launched its Traction Platform division, using strong database management capabilities as a market differentiator. Traction is a relationship marketing platform that makes it easy to manage multi-channel campaigns and build brand advocacy through the effective use of data. Traction has rapidly expanded and now boasts some of the world’s best known brands as clients, who use Traction to manage their relationship marketing campaigns and data strategies.
Over the past 10 years, MassMedia has regularly won numerous industry awards and handled large-scale, long term projects in a variety of industries including FMCG, financial services, law, manufacturing, government, tourism, and telecommunications, providing solutions across all digital channels.
In 2009 the company was wholly acquired by IPMG and today forms a centrepiece of IPMG’s growth strategy for its digital media and marketing division.