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Response Directive is a business representing independant publishers to media agencies. As one of Australia and New Zealand's largest online advertising sales agencies, it is the company's mission to provide advertisers with interactive solutions that meet their needs.

The company has offices in Sydney and Auckland selling media across a portfolio of over 100 national and international websites. The business focuses on key vertical markets such as travel, Automotive, Sports, IT, Business, Finance, Women's & Men's Lifestyle.

Response Directive provides a range of digital advertising solutions including:-

* Display advertising - standard IAB advertising formats.

* Email marketing campaigns - targeted to specific demographic or audience profiles.

* Sponsored content - deep integration in to the website content.

* Trafficking, ad serving and reporting - distribution of advertising creative's, campaign optimisation and reporting.

Response Directive works with all major Australia and New Zealand advertising agencies such as Optimedia, Starcom, Mindshare, Carat, eMitch, Clemenger and Netx.

Respose Directive also works with clients who don't work with agencies, no matter how big or small the campaign.

Some recent advertisers include Telstra, Telecom, Vodafone, Qantas, PlayStation, BMW, Westpac, ANZ, Government of Australia, Microsoft, IBM, IRD, Government of New Zealand, Holden, McDonalds, Fairfax, Sensis, Proctor and Gamble, J&J and Oracle.